Sales Pattern Analysis of Electronic Goods Using Apriori Algorithm

Abstract

From the source of sales data, CV. Rico Pratama Abadi shows that the demand for electronic products is increasing. This is the basis for processing Data Mining in the sale of electronic products. On the CV. Rico Pratama Abadi is a financing company with a variety of electronic products that have worked with more than 50 stores throughout Indonesia. Sales data in the CV. Rico Pratama Abadi is not well structured so data only functions as an archive for the company and cannot be used for developing marketing strategies. Apriori algorithm is a type of association rule that exists in data mining. By applying the apriori algorithm it is hoped that it can dig up useful information to find out the pattern of sales of electronic goods to improve sales strategies. With the construction of this system it is expected to help CV. Rico Pratama Abadi in overcoming problems that occur. The results of this study are reports on patterns of sales of electronic goods in the CV. Rico Pratama Abadi. With these results, it is expected to help in arranging sales strategies so that sales on the CV. Rico Pratama Abadi can increase.